Use the $3/1 coupons found here to score a great deal if you can find the ones included!
This deal is not in the ad but can be found marked in the store. If it is not, simply bring 2 Blu-Ray movies to the register, have them scan them and see if the gift card prompt pops up. If it does, you're good to go! If not, and there is not advertising of the deal, you're out of luck, but I don't think that will happen.
Thanks for the heads up on this, Thrifty NW Mom!)