We were contacted to do a book review for a book titled You Don't Ask, You Don't Get by Janet F. Williams. One of the stipulations was that we asked for an additional copy to give away for you. Janet was kind enough to oblige. Enter below.
I was very excited to read this book. I like the title. I mean, most of us (including myself) could use help with regard to asking for what we want. How many of us have heard, "well, you didn't ask so I didn't know" at least once in our lives. Don't miss out by not asking!
One of the first things Janet stresses is to know what you want before you ask for it. Don't get caught off guard and trip over your words. When you return something to a store, know what you want before you go. Janet uses great examples throughout the book to highlight the points she discusses. I really liked her store return example here.
Another point that she made that I really liked was that it's sometimes easier to ask using add-on questions. "Do you want fries with that?" Sure do! How easy was that? Once you get someone going by getting them to say yes to one thing, slowly and carefully pile on more requests. Good salespeople make a living doing this.
Probably my favorite topic in this book was "Ask for more to get less". Have you ever seen Pawn Stars? Basically, it shows what happens at a pawn shop. Negotiations and all. It always blows me away when people go in wanting a certain amount for an item and start out asking that much. The only place to go is down in that case. If you want $500 for an item, ask $800. Negotiate down and you'll end up really close to your goal. If you start at your goal, there is NO wiggle room. This is true for any request. This leads right into the next section we'll highlight, which is negotiation. Give to get. Negotiation is about both sides bending a bit. There are some things that simply cannot be negotiated. Go into an Apple store and ask for $50 off an iPad and you'll get laughed at. But go to a Farmer's market and ask for 3 watermelons for $5 instead of 2 and you'll probably get it.
The book also discusses how to overcome objections when asking for what you want. Combat rejection with humor. Get tough when you have to. Always keep a level head.
What should you ask for? Janet covers this too. Certainly ask a retailer if there are any discounts available. Senior discount? AAA discount? You Don't Ask, You Don't Get! Ask for discounts or markdowns on blemished items. Is there a button missing from a shirt at Macy's? Ask for a % off! Scratch on a car? Point it out and ask for a discount. She's got a whole section on what to ask for when car shopping. That can be very helpful.
There's even a section on coupons!! If I wasn't a fan before (which I was) , I sure am now! :D She covers a lot of general tips on coupon usage and questions to ask regarding coupons. Do you double coupons? Do you accept expired coupons? Do you have any coupons available?
I also really like how she covered finance. We posted a while back about how we saved ton of money just by calling and asking for a lower interest rate on our credit card. Janet will show you what to ask for in regards to your bank, credit cards, lenders and more!
A lot of people feel weird about asking for things. Janet will show you how to overcome the awkwardness of asking and get you comfortable with doing it. She says you have to change your way of thinking - make it natural.
Janet wraps up by suggesting that a list of pros and cons of asking be made. You should definitely figure out if it is even worth it to ask before you do. Also, be responsible with your queries. Remember what you want and what you are asking for. Stick to the plan!
Overall this is a great book. It addresses a need and is very useful. It's an easy read with all of the examples. You never really feel like you're lost here. You'll probably have a few "aha!" moments while reading this book, as Janet is great about bringing things to your attention. If you've ever said or thought, "why didn't I just ask for that", then this book is for you. Check it out on Amazon or try your luck in the giveaway below!